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It's easier to hold back a racehorse than to push a mule
There are only two types of people. Protagonists and victims.
A protagonist is someone focused on solving. Let's make it happen, let's dive in, but let's solve it. A victim is someone focused on building excuses not to. If we do it this way it won't work. It'll turn out badly. They bring more problems than solutions.
Hiring a victim is the most expensive mistake there is, and it never shows up on a spreadsheet. The more victims you have in your company, the slower it moves, because you spend your time getting them to budge instead of spending that time growing.
Had dinner this week with José, the guy who brought a new project and made it all happen. He doesn't have the kind of money the big American players have. I asked him why he agreed to jump into a crazy idea with me.
His answer was simple: when you don't have money, you need to sell yourself really well. That's exactly what he did. He explained the project so well that he became a partner in a pitch that's headed to the Miami GP next year.
That's a protagonist. He didn't have the resource everyone else had, so he became the resource himself.
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The Bottom Line
If I have one piece of advice: always hire protagonists. And if you've got a mule in your life, get it out of your way.
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Reply to this email: do you have more protagonists or more victims on your team?
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